Ticketing & Fan Engagement

Diagram of Ticketing & Fan Engagement Solutions

Our venue enablement model puts you first, making every essential detail perfect so that you can host amazing experiences that inspire fans to buy tickets to more events. We provide you with the tools and services to connect you with your fans during every aspect of the customer lifecycle. First, we help your customers to find your tickets with powerful event discovery tools and partnerships, then make it easy for them to purchase your tickets online or via mobile with a rich, intuitive buying experience. Once customers are at your venue we power exciting in-event engagement tools that integrate social and mobile technologies into the event experience, and after they leave we provide you with automated tools to remarket and send personalized messaging to invite them back to your venue.

Ticketing & CRM

Equip your venue for success with our powerful ticketing solutions that enable you to sell tickets to your fans anywhere they choose—on the go, at home, or at your box office. Our mobile-friendly technology makes it easy for your customers to buy tickets, manage their accounts, and transfer or resell tickets from their smartphone, putting fans in control. You capture every customer interaction within our CRM solution, providing a 360-degree view of each customer, providing the opportunity to personalize future messaging to keep them coming back.

View All Ticketing & CRM PRODUCTS

PAC eCommerce
PAC Ticketing
PAC Access Management
PAC Uptix
Salesforce CRM & Administration


Elevate your fundraising efforts with our powerful, integrated solution. Empower your donors to make contributions online or directly with your development officers and provide flexible payment options with a set of customer-friendly tools. Our customized priority points programs and unique tools provide you with a powerful platform to maximize donation revenue and build lifetime donor relationships.

View All Fundraising PRODUCTS

PAC Fund

Marketing Services

Engage your audience and customize fan communications with our marketing services. The suite of marketing solutions enables you to reach your fans before, during, and after the event. Connect with your fans through rich email and marketing automation technologies, in-venue social and mobile experiences, and personalized, automated campaigns and remarketing messages to drive repeat transactions and elevate the customer experience.

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PAC Marketing Automation
PAC Retargeting
PAC Social Media
PAC FanMaker Rewards
PAC Search Marketing

Data & Analytics

Curate a complete view of your organization’s activities with visual dashboards and reporting on your key performance metrics including ticket sales, fundraising, marketing, attendance, website, or customer behavior. Armed with this intelligence, you can better measure marketing performance, analyze event, ticket and donation revenue, and identify trends to make informed business decisions that improve the bottom line.

View All Data & Analytics PRODUCTS

PAC Analytics
PAC Web Analytics

Our Clients

As the second largest primary ticketing company in North America, we power many of the nation’s largest college athletics, performing arts, professional sports, and arena organizations. With over 120 college athletics institutions leveraging our technology and solutions, we are the market leader in college sports. Our solutions enable these leading organizations to sell tickets and drive donations under their brand, manage their customer relationships, enhance the fan experience and grow revenue.

Ticketing & Fan Engagement Markets Served:

  • Arena, College & University, Performing Arts Center & Theater, Professional Sports, Regional Ticketing Partner
See full client list


If you’re interested in learning more about our Ticketing & Fan Engagement services and all the ways we can help you,
contact us today.


Our leadership team is driven by the goal of keeping you as a customer for life. With rich industry knowledge, deep experience in developing industry-leading technologies, and a vision of helping you to drive revenue and enhance the customer experience, our leadership team is passionate about serving our clients.
Dave Butler

Dave Butler

President and Chief Executive Officer, Spectra Ticketing & Fan Engagement

Dave Butler oversees strategic direction and vision for the company, including client satisfaction, retention and product direction of all products, services and solutions.

Butler has helped grow the company’s market footprint to more than 500 live entertainment organizations, including 125 college athletics institutions, that sell more than 120 million tickets annually.

Prior to his current role, Butler was President of North American operations at Ticketmaster Entertainment, Inc. Butler also served as President, Mid-Market Division at Sage and Regional Director, Southern California at MAI Basic Four.

Butler received a bachelor’s degree in Finance from California State University, Fullerton.

Kim Damron

Kim Damron

President & Chief Operating Officer, Spectra Ticketing & Fan Engagement

Kim Damron leads the development and execution of the division’s client services and operations strategy. Damron oversees the client partner, eCommerce operations, technical operations, customer service, professional services and marketing teams responsible for the development and execution of client strategy.

Prior to her current role, Damron was Vice President Business Development and Marketing at Tickets.com and previously Vice President Vendor Marketing and Co-op Advertising Sales at Buy.com, and began her career as Director of National Advertising at Paramount Pictures.

Damron received a bachelor’s degree in Communications and Sports Studies from the University of Southern California.

Jane Kleinberger

Jane Kleinberger

Founder, Spectra Ticketing & Fan Engagement

Jane Kleinberger co-founded Paciolan in 1980 and has served in multiple capacities during her tenure, including CEO and Chairman of the Board.

Under Kleinberger’s leadership, the company expanded its domain to include fundraising and marketing solutions in addition to its core ticketing systems.

Kleinberger’s work today focuses on both client and industry relations, and she is a key member of the senior management team focused on strategic development.

Kleinberger studied accounting and business administration at the University of Cincinnati.

Steve Shaw

Steve Shaw

Chief Financial Officer, Spectra Ticketing & Fan Engagement

Steve Shaw oversees all day-to-day financial aspects of the company, including strategy, financial reporting, budgeting, accounting, taxation and treasury functions.

Shaw was integral in the acquisition by and integration into Ticketmaster, as well as the company’s acquisition by Comcast-Spectacor.

Prior to his current role, Shaw held key senior finance and account roles at Autobytel (ABTL) and Western Digital Corporation (WDC).

Shaw received a bachelor’s degree in Business Administration with an emphasis in Finance, Real Estate, & Law from California State Polytechnic University, Pomona.

Steve Demots

Steve Demots

Chief Revenue Officer, Spectra Ticketing & Fan Engagement

Steve Demots oversees the sales team responsible for developing new business opportunities and solidifying long-term partnerships across all client genres.

Demots has held key executive roles during his 20-year tenure in the ticketing industry, previously serving as Vice President of Professional Sports, Arenas and Partnerships for Paciolan from 2003-08, establishing numerous long-term relationships, including the inception of many regional ticketing partnerships.

Prior to his current role, Demots was the Senior Vice President of Business Development at Tickets.com from 2008-12.

Demots received a bachelor’s degree from Calvin College.

Keith White

Keith White

Chief Technology Officer, Spectra Ticketing & Fan Engagement

Keith White oversees the product management, product development, design, engineering and quality assurance for the Paciolan Platform.

White brings more than 25 years of experience as a technologist with a product focus, including the last 11 years in leadership roles in the ticketing and fan experience industry. He specializes in developing industry leading technology, including native mobile experiences, and moving to cloud-based solutions.

Prior to his current role, White served as senior vice president of engineering at Ticketmaster, where he built product teams and led more than 250 people across multiple offices in the United States and Canada. White also served as director of engineering at Tickets.com.

White received a bachelor’s of Science in Information and Computer Sciences from the University of California, Irvine.

Craig Ricks

Craig Ricks

Senior Vice President of Marketing, Spectra Ticketing & Fan Engagement

Craig Ricks oversees all corporate marketing initiatives, including strategic marketing programs, client marketing, conferences, public relations, branding and advertising.

Ricks leads a team which offers social media and consumer marketing services that span all genres, including college athletics, performing arts, professional sports and arenas.

Ricks received a bachelor’s degree in Marketing from Michigan State University and earned a MBA with an emphasis in marketing from San Diego State University.

Christian Lewis

Christian Lewis

Vice President of Marketing, Business Developement

Christian Lewis oversees all client retention, acquisition of new clients and the ongoing growth of the Spectra Ticketing & Fan Engagement client community.

Lewis leads the business development team which develops long-term relationships across all genres including college athletics, professional sports & arenas and performing arts organizations. Lewis has over 15 years’ experience in live entertainment serving in leadership roles at Terrapin Sports Marketing at the University of Maryland, CBS College Sports Properties, and at Cardinal Sports Properties at Stanford University.

Lewis received a bachelor’s degree in marketing from the University of Maryland.

Erik Janis

Erik Janis

Vice President of Technology Services, Spectra Ticketing & Fan Engagement

Erik Janis oversees the ticketing infrastructure and day-to-day IT operations.

Janis has more than 20 year of experience in technology, holding various leadership positions over several major technology disciplines in the finance industry, including data center operations, infrastructure design, network engineering and systems administration.

Janis received a bachelor’s degree in Finance from California State University, Fullerton.

Steve Geib

Steve Geib

Vice President of Professional Services, Spectra Ticketing & Fan Engagement

Steve Geib oversees professional services and consulting, in addition to the contact center and fulfillment operations.

Geib originally joined the company in 2003 as Regional Sales Manager and has increased his role over time by leading a number of initiatives, including the oversight and development of numerous advanced client ticketing solutions. Geib previously held positions within the ticketing industry at Tickets.com and Select Technologies.

Mark DiMaurizio

Mark DiMaurizio

Senior Vice President of Fan One Marketing Services

Mark DiMaurizio oversees PAC Marketing Automation’s innovative and creative uses of sales and marketing technologies to cultivate, develop and retain customers, as well as the company’s CRM, database marketing and customer insight and planning functions.

DiMaurizio, a 20-year veteran of the sports and entertainment industry, previously served as Vice President of Technology Solutions for Comcast Spectacor integrating and managing technology for the Philadelphia Flyers and Wells Fargo Center. DiMaurizio also previously was the Director of IT CRM and Team Technology for the NBA.

DiMaurizio received a bachelor’s degree in Business Administration from Brock University and a MBA from the University of Connecticut.