Xtream Arena Enhances Fan Experience with Digital Signage

Wednesday, Jul 7th 2021

Video screen on the wall, Ping logo, Spectra logo, Video screens on the wall in concourse

Spectra partnered with Ping HD, a full-service digital signage provider, to design and build a solution that would help execute an onsite communication strategy

An area once devastated by the historic Iowa flood, recently transformed into a bustling entertainment district. Now Iowa River Landing, the area offers residents a place to play, stay, and dine with high-end restaurants, hotels, and a new world-class arena.

Xtream Arena powered by Mediacom located in Coralville, Iowa opened to the public in September 2020. Managed by Spectra Venue Management, an industry leader in venue management, food services & hospitality. The 5,100-seat arena is home to ECHL minor league hockey and the University of Iowa women's volleyball team. The attached GreenState Family Fieldhouse is a five-court, 53,000-square-foot event space designed to host community sports, trade shows, and other special events.

In modern arenas, technology is a significant tool for enhancing the fan experience. Since both the arena and fieldhouse are expected to draw thousands of visitors every year, Spectra wanted a digital solution that would simplify visitor communication, promote special events, and reduce overall wait times within the facility.

To address this challenge, Spectra partnered with Ping HD, a full-service digital signage provider, to design and build a solution that would help execute an onsite communication strategy.

Ping HD’s cloud-based digital signage CMS, EngagePHD, lets the arena manage content, monitor uptime, and deploy content from anywhere.

“Because events in the arena are ever-changing, Spectra needed a flexible solution that would allow staff to update content on-demand,” Spectra’s Jack Ligon, general manager of the Xtream Arena, said. “Ping HD's seamless integration and simple-to-use EngagePHD content management platform offered a complete solution we could depend on, and as Spectra’s national digital signage partner, they understand the innovation and precision with which we operate our facilities.”

To support the arena's effort to increase branding and advertising exposure, Ping HD deployed 22 55” LG WebOS displays around the arena’s concourse. These displays are designed to primarily show advertising and partnership content, but can quickly be updated to show event-branded content or emergency alerts when needed.

As visitors enter the arena’s grand lobby, they are welcomed by a stunning 3x2 digital video wall. Powered by Six, 55” LG WebOS displays, the video wall demands attention and is designed to play any type of digital content.

To help reduce wait times, Ping HD worked closely with Spectra to develop a custom self-guided application. The new interactive application will help guests navigate the facility, browse upcoming events, and view available dining options. Two 55” LG WebOS displays power these interactive touch solutions in the arena’s concourse.

“The information touch screen kiosk is a great feature that will allow fans to learn more about the arena and, our restaurant partners in the area, and to purchase tickets from their phones with QR codes,” Ligon added.

“We at Ping HD are extremely proud of this innovative project with Spectra at Xtream Arena & Green State Family Fieldhouse. Working together we were able to provide the community state of the art technology to deliver solutions that include: touchscreen wayfinding, video walls, digital promotional/information screens. These solutions will help communicate dynamic timely information to guests while also helping Spectra with their operational efficiency. We see collaborative projects like this as the future for new venues,” said Greg Lewis, Partner at Ping HD.


About Ping HD
Ping HD is a full-service digital signage company providing affordable, scalable, and innovative digital signage solutions to the sports and entertainment industry. With thousands of digital endpoints around the globe, they build and design custom solutions that fit the exact needs of their clients. From digital menu boards to interactive touch experiences, Ping HD's solutions can help increase sales, improve customer engagement and help decrease wait times. Learn more at Pinghd.com. Follow PingHD on Facebook, Instagram , Twitter, and LinkedIn.

About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at SpectraExperiences.com. Follow Spectra on Facebook, Instagram , Twitter, and LinkedIn.

About Xtream Arena powered by Mediacom
The 5,100 fixed seat Xtream Arena powered by Mediacom (6,600 concert capacity) serves as a highly accessible and most importantly right-sized venue for concerts, family shows, and special events. The arena will serve as host for the University of Iowa Volleyball as well as a yet-to-be-named ECHLhockey tenant.

About GreenState Family Fieldhouse
With direct connectivity to Xtream Arena, the 53,000 sq. ft 5-court fieldhouse will immediately enable the Coralville, Iowa community to become a signature attractor of both amateur and professional sporting events.