(July 16, 2019) – Spectra, an industry leader in venue management, food services & hospitality, and partnerships, today announced a multi-year partnership with Prolific 1 (P1), a leader in ticket distribution and insights for live entertainment rights-holders. As a part of the agreement, P1 will partner with Spectra venues spanning North America as the company’s preferred vendor for secondary market ticketing services.
“Spectra strives to create memorable, consumer-friendly experiences throughout the lifecycle of an event, starting at the moment of a ticket sale,” Jacque Holowaty, Spectra’s Vice President of Client Experience and Ticketing, said. “With Prolific 1 as our partner, the sales process and experience will be simplified and streamlined for not only our guests, but for the teams in our venues as well.”
P1 will be integrated into the Spectra ticketing ecosystem providing real-time, actionable sales data, pricing optimization, inventory management and more.
In addition to ticketing rights, P1 will receive sponsorship assets at Spectra corporate events and bring unique, new content to Spectra venues.
“We’re excited to partner with Spectra to implement a ticketing strategy that delivers results for their venues,” Sean Morse, CEO of Prolific 1, said. “Both organizations have similar goals in growing attendance for live events while ensuring a trusted buying experience.”